Tell what's the value for the
customer for this feature.
Write what the customer would like to know,
not what you want to show.
A small explanation of this great
feature, in clear words.
A punchy Headline
Choose a vibrant image and write an inspiring paragraph about it.
It does not have to be long, but it should reinforce your image.
A great way to catch your reader's attention is to tell a story.
Everything you consider writing can be told as a story.
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Specifications for Mayhew Stationary Adirondack Chair
|Frame Color||Black or Burgundy or Burgundy on Black or Cedar or Cedar on Black or Cedar on Chocolate Brown or Cedar on Green or Cedar on White or Chocolate Brown or Chocolate Brown on Black or Green or Light Gray or Light Gray on Black or Light Gray on White or Navy Blue or Navy Blue on Light Gray or Navy Blue on White or Smoke Gray or Smoke Gray on White or Weatherwood or Weatherwood on Black or Weatherwood on Chocolate Brown or Weatherwood on White or White or Aruba Blue or Aruba Blue on White or Kiwi Green or Kiwi Green on White or Mango Orange or Mango Orange on White or Pacific Blue or Pacific Blue on White or Scarlet Red or Scarlet Red on Light Gray or Scarlet Red on White or Sunburst Yellow or Sunburst Yellow on White or Antique Mahogany or Antique Mahogany on Black or Antique Mahogany on White or Brazilian Walnut or Brazilian Walnut on Black or Brazilian Walnut on White or Coastal Gray or Coastal Gray on Black or Coastal Gray on White or Driftwood Gray or Driftwood Gray on Black or Driftwood Gray on White or Natural Teak or Natural Teak on Green or Natural Teak on White or Seashell or Seashell on Black or Seashell on Chocolate Brown|